Do’s and Don’ts on Social Media

RaRa and Laurie discussed the importance of social media in promoting their business and sharing useful content. They also emphasized the need for authenticity, personal experiences, and relevant content on various platforms, including LinkedIn. Lastly, they encouraged their followers to engage with their brand, purchase their book, and join their LinkedIn group for the 100 Day Gratitude Challenge.

Gratitude Girls Discuss Social Media Strategy

RaRa and Laurie, the Gratitude Girls, had a discussion about social media usage and their business. They highlighted the importance of using social media platforms to share content and promote others, such as guests on their show. They also advised against negative commentary or aggressive selling tactics, emphasizing the value of providing useful content and allowing that to speak for itself. They mentioned that they have over 12 years of combined experience in coaching and training, and that their shows and trainings cover a wide range of topics. They encouraged their audience to check out their Facebook page and other resources for helpful content.

Enhancing Brand Engagement on Social Media

RaRa encouraged the team to engage with the brand’s social media platforms, specifically Facebook and Instagram. She emphasized the importance of using these platforms as a visual tool, to post high-quality content and to explain what the posts were about. RaRa also advised the team to utilize the comments section to share links and to avoid using the ‘link in bio’ as it doesn’t work on Instagram. She warned against using the platform for pitching conversations as this might scare people away.

Authenticity, Content, and Engagement on Social Media

Laurie and RaRa discussed the importance of being authentic and sharing personal experiences on social media to build connections with the audience. They also emphasized the need to focus on relevant content for the business on LinkedIn and other platforms, and to engage with the audience. They encouraged their followers to buy their book and join their LinkedIn group to participate in the 100 Day Gratitude Challenge. Lastly, they stressed the importance of regularly updating their website with coaching, training, and other resources for their community.

Next Steps

1. Laurie will update the gratitudegirls.com website regularly with new coaching and training content.

2. Participants will follow the gratitude girls on social media (Facebook, Instagram, LinkedIn, and YouTube) and engage with their content by commenting and sharing.

3. Participants will reread and edit their own social media posts to ensure they are authentic and represent their brand well.